“We needed a solution that would allow us to conduct our in-store Customer Survey’s quickly and efficiently. This solution had to reach our customers across all Central and Brand Factory stores in India and help us analyze the results according to the operational parameters that we had set”.


The First Opinions solution fitted our requirement the best. The kiosks in each store worked extremely well and since the service is web-based, our results were available instantly and we were able to analyze and take corrective action wherever necessary. To add the First Opinions team provide the much needed support required by a retailer.


Rajesh Seth

Vice President-Marketing & Customer Experience

Central Malls